Argument by Authority Example Essay Example | Topics and Well Written Essays - 250 words

Argument by Authority Example - Essay Example If one smokes Camel cigarettes, he does not qualify to become a professional doctor automatically neither does he live or reason like the doctors. Where disputes arise among experts about a subject, then it happens to be fallacious to make an application to authority using the disputing experts. Many people who follow the messages of advertisements with argue that prestigious persons cannot go wrong. The intention of the message is already delivered, which is to create awareness and make one believe in the message. It is vital to note that not all advertisements by prominent people or celebrities will lead to fallacy. Some of the inference they are applying are to be followed, not with certainty but probability (Baronett 2008). In accurate appeal to authority, there are reasons that are believed that claims made by renowned experts are always true. This is because; people who are genuine experts are always taken to be right all the time than being wrong, whenever they are making claims in their areas of specialization. The radio recording that was sponsored by Camel would only be reasonable if the experts thought the claim was reasonable. It is, therefore, reasonable to accept it hence listeners accepting claims on testimony of the expert (Gensler 2002). Fallacy as a form of advertisement makes people like a product depending on the people the products are associated by the products. It is significant to identify if the person used is an expert in that field or not. One might be an expert in only one area of specialization and not all. We are, therefore, supposed to follow genuine adverts intended for the excellent purpose and not for the good of the

Case Study 1 Example | Topics and Well Written Essays - 1000 words

1 - Case Study Example 2. In order to fulfil the above mentioned mission for Kaiser, its operational strategy to reach a sustainable competitive advantage should be based on the notion of quick response (flexible or responsive). As noted, this is not-for-profit health maintenance organization serving 8.1 million people. The number is just high so it is imperative for the organization to adopt a flexible operational strategy which can allow it to quickly respond to the needs of different people it serves. This will help to show its total commitment to the cause of providing health care services to the people with special needs in the communities it operates in. The goal of the organization is to uplift the welfare of different people in the communities in which it operates. Therefore, it is imperative for the organization to implement strategies that are meant to ensure that the targeted people get the services they may require as when they may require them. This will help to create trust between the organization and the targeted people such that they will look no further than it for any service related to health care they may require. What is only important in this case is to offer satisfactory services to the targeted people so that they can come back again for the same services. When an organization is not operating for profit like Kaiser, then it should appeal to the interests of the targeted people so that they can develop positive identity with it. Goods and service design: Kaiser ought to define the goods and services it offers to the targeted people in different areas it operates. For instance, it should make it clear that it is not for profit organization and it offers freely health care related services to different people who belong to less privileged groups. It also ought to make it clear that it is committed to train other people so that they can also play a part in uplifting the welfare of the people in different communities. Quality: quality is a virtue in as far as