Traditional Media Essay Example | Topics and Well Written Essays - 1500 words

Traditional Media - Essay Example For example, articles written by well known columnists have been posted. These articles require subscription prior to viewing. The idea has received a very positive response from readers meaning that advertisements placed on those articles can also be viewed through these subscriptions. In the United States, research has shown that close to ten million homes have digital video recorders. This means that these people can be able to send and receive images via the net. Companies using this mode of advertising will also be favoured because most people relate to it. It has been estimate that this number will increase by threefold within the next five years. Such statistics from the US give n indication of what is to follow in other developed countries including the United Kingdom. It was also shown that print advertisements have reduced in terms of the kind of profits they generate. Currently they bring sixty six percent of earnings for Companies engaging in advertisement. The remaining percentage has gone to internet advertising. And judging by the looks of things, these percentages are most likely going to increase with time. Online advertising has caused the decline of use of traditional media because there are some advantages it offers that are exclusive to that form of advertising. (Kilter, 2006) The first is that it is now possible to track sales that come from the use of online advertising. In other words, Complies can be able to monitor the effect of their efforts and quantify them. This is because it is very easy to measure the number of people that visit/click through a certain website containing advertising information and it is also easy to track the lead that followed a click on an online... This essay mentiones that economy of the internet continues to increase robustly thesed days. Many companies both new and well established continue getting profits through internet advertising. The researcher provides an analysis of the topic and sums up that internet advertising still has a big market which has not been tapped. As Hoffman & Novak points out, its effects on industrial economy may be compared to what happened when the world shifted from agricultural to industrialisation in the 17th century. Since customers today want more information about a company and their services before buying its products or services then this mode of advertising is quite ideal. However, there are a number of reasons why traditional media was and still is being used by Companies. If it is impossible to get consent from the respective Companies, then another form of research shall be carried out. This does not undermine the importance of web advertising. All these reasons were examined in the sub sequent sections of the essay. The researcher concluds that Internet advertising for businesses has advanced into different sectors over recent years. It is also concluded that one of the most popular feature for this form of advertising today, is that it can offer a simple yet effective way of measuring returns on investments. It is considered that the internet has taken advertising to higher heights in today's business market and this was proved through the many research findings, that were conducted and presented in this essay.